While the program helped raise awareness about the Mac experience, it didn't succeed in jump-starting sales. In an effort to show off the value of the Mac and its GUI, Apple CEO John Scully devised a program where potential buyers could borrow a Mac for a few days, take it home and test-drive it. Test-drive a Mac program: Despite the innovation the Mac represented compared to other common personal computers of the early 1980s - the Apple II, the Commodore 64 and the IBM PC, for instance - consumers were wary of the new system because it was priced higher than many of its early competitors. Note: Hardware teardown expert iFixit marked today's anniversary by tearing down an original Mac. (The Apple Lisa originally sold for $9,995 - in 1984 dollars.) Until then, such computers had largely been developed as experimental prototypes at labs like Xerox PARC or pitched to specific markets, often with a significant price tag. Although GUI systems, including the Apple Lisa, had already been developed, the Mac was the first such system to be unveiled to the general public. ![]() 24, 1984, he introduced the world to a new type of computing experience. Original Mac introduction (1984): When Steve Jobs unveiled the original Mac on Jan.
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